The world of luxury watches is replete with iconic models, but some stand apart, commanding attention not just for their brand recognition but for their unique history, craftsmanship, and inherent rarity. The Rolex Day-Date 36, particularly those adorned with diamonds – often referred to as "Borke Brillanten" in reference to a specific style of diamond setting – occupies this exclusive echelon. This article delves into the allure of these exceptional timepieces, focusing on a specific example: a 1996 Rolex Day-Date 36 Borke, reference number 18248, currently listed for $27,924. We'll explore the watch's details, its historical context, the significance of the "Borke" setting, and the overall appeal of this collector's item within the broader landscape of Rolex and its authorized dealers, such as Rolex Boutique J. Licht & Sons in California.
The Allure of the Rolex Day-Date 36: A President's Watch
The Rolex Day-Date, often referred to as the "President," has long been associated with power, prestige, and refined elegance. Since its introduction in 1956, it has solidified its position as one of the most recognizable and coveted watches in the world. Its distinguishing features include the display of both the day and date in apertures on the dial, a feature unique to Rolex at the time, and its exclusive use of precious metals – yellow gold, white gold, and platinum. The 36mm case size, while perhaps smaller than many modern sports watches, perfectly embodies classic elegance and understated luxury. The 18248 reference, specifically, represents a pinnacle of this design, embodying the craftsmanship and attention to detail that defines Rolex.
This particular 1996 example, listed at $27,924, further elevates the Day-Date 36 with its "Borke Brillanten" diamond dial. The term "Borke Brillanten," while not an official Rolex designation, refers to a specific style of diamond setting characterized by its meticulous precision and dazzling brilliance. These diamonds are typically set in a way that maximizes their sparkle and fire, creating a truly breathtaking effect. The precise arrangement and quality of these diamonds significantly impact the watch's overall value and desirability. The yellow gold case complements the shimmering diamonds, creating a harmonious and luxurious aesthetic. The automatic movement ensures reliable timekeeping, a hallmark of Rolex's commitment to precision and durability. The "very good" condition mentioned in the listing suggests that this watch has been well-maintained and is ready to grace the wrist of a discerning collector.
The Significance of the "Borke" Setting and Diamond Dial:
The "Borke" setting, as mentioned, is not a standard Rolex term. It likely refers to a particular style of diamond setting characterized by its exceptional quality and precision. The term might have originated within the trade or among collectors, highlighting the superior craftsmanship involved in the setting of the diamonds on the dial. The diamonds themselves are not merely decorative additions; they represent a significant investment and contribute substantially to the overall value of the watch. The meticulous placement of each diamond ensures that the dial sparkles with unmatched brilliance, enhancing the already luxurious appeal of the Day-Date 36. The quality of the diamonds, their clarity, cut, and color, all contribute to the overall assessment of the watch's worth.
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